Role: Social Media Manager • Content Strategist • Video Editor
Platform: Instagram
Industry: Food & Beverage
Timeline: 2024
Slushy Icee is a Black-owned brick-and-mortar brand focused on community, events, and experiential retail. The goal was to use social media to increase awareness, engagement, and foot traffic—particularly surrounding the brand’s grand opening and promotions.
Short-form video for discovery
Event-driven and location-based storytelling
Consistent posting during promotional periods
Clear CTAs supporting in-store visits
Content calendar planning
Reels production and editing
Branded photography
Promotional caption writing
Performance analysis
318% increase in impressions (41,000+)
204% increase in engagement (5,500+)
356% increase in profile views
Top Reel reached 11.9K views
Social media directly supported brand visibility, community buzz, and in-store engagement.