Role: Creative Director • Social Media Manager • Content Strategist
Platforms: Instagram (Feed, Reels, Stories)
Industries: Food & Beverage • Wellness • Events • Nonprofits
Timeline: 2024–2025
The Love Below Collective is a creative agency providing social media management, short-form video, and content strategy for small businesses and community-driven organizations. My work focused on increasing brand visibility, strengthening audience connection, and translating digital content into measurable real-world actions such as profile visits, inquiries, bookings, and event attendance.
Intentional posting cadence over volume
Short-form video as the primary growth driver
Story-led captions with clear calls-to-action
Brand-specific visual direction
Ongoing performance review and optimization
Monthly content calendar planning
Short-form video production & editing
Branded photography
Caption writing & CTA development
Publishing across feed, stories, and reels
Analytics review and optimization
Slushy Icee
318% increase in page impressions
204% increase in engagement
356% increase in profile views
Top Reel reached 11.9K views
SoulVersation Therapy
12,000%+ increase in profile views
Posts reached 3,200+ impressions
High saves and shares on educational content
C & G Event Center
87.5% increase in impressions
52.5% follower growth
600% increase in calls
144% increase in direction clicks
Greater Pompano Beach Chamber
37% increase in impressions
185% increase in interactions
225% increase in website clicks
This work demonstrates the ability to manage multiple client accounts, adapt strategy across industries, and deliver measurable results through intentional content execution.